Join us in our upcoming webinar on May 21st for only £45+VAT per head
Book now for free as part of our subscription offer at help@thecharityretailconsultancy.co.uk
Shopping is so much more than a transaction,
we love to be inspired, connected to other humans, have a warm experience and ultimately feel part of something much bigger than us.
The Charity Retail shopping experience has evolved and developed over time, taking visual inspiration from all sectors of retail. Turning the volume up on the importance of sustainability and re cycling our clothing and furniture, appealing to all generations and focusing on styling and individualism, and of course showcasing our Charity’s work and how we serve our local community.
Charity Retail excels with all of these individual ingredients, so how can you mix the recipe together to engage a range of customers, and how can Visual Merchandising support this mission?
Key point to consider are:
Yorkshire Cancer Research, Hornbeam Shop
Store Concept
From Super Stores to Boutique Shops and Specialist Stores to Traditional Spaces, there must be a clear vision for each retail concept, demonstrated through store size and layout, fixture design, product type and of course a range of VM Principles.
Yorkshire Cancer Research, Hornbeam Shop
Story Telling
Can you tell easy to understand stories through great Visual Merchandising?
Outfit building and styling relevant to your store concept and target customer can be presented through clever VM and mannequin dressing. Highlight your sustainability credentials or your Charity’s mission in visually clever ways, not just in words but through experience.
Being More than a Charity Shop
Can your space be flexible and adapt for your community?
Supporting and sharing information with your customers can be visually communicated through clever window displays. Having flexible spaces in store for community activities or just a chat, our retail spaces need to be constantly changing to keep customers coming back. It is clear that Visual Merchandising principles should be front and centre when planning new stores or refreshing existing spaces. If you would like to find out more join me on 21st May for more easy actionable ideas and tips to use modern Visual Merchandising to future proof you retail operation.
More About Us
The Charity Retail Consultancy helps charity retailers and other non-profits be their brilliant best.
Charity Retail Learning provides online & face to face training developed by charity retailers, for charity retailers. We work in partnership with the Charity Retail Association to deliver training to their members and beyond.
The Charity Retail Coach – Dan O’Driscoll offers a first class executive coaching service
The Charity Retail Merchandiser – Kat Maclennan helps you create stunning and profitable displays in store and online
To find out more or to speak to us about how we can help you, please get in touch:
hello@thecharityretailconsultancy.co.uk
Jayne – 07598 243210
Vicki – 07985 574904
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