Visual Merchandising Masterclass – Creating exciting shopping experiences and maximising sales

A practical one day workshop equipping delegates with the skills and confidence to implement impactful Visual Merchandising principles into any space. We will explore ways to engage customers, refresh stores and maximise sales at no extra cost.

We will cover:

• Visual Merchandising styles & principles
• Wall bay configurations
• Bust form dressing and styling techniques
• Window display groupings and story telling
• Planning and implementation

The session will be hands on, using typical charity shops fittings and products to give delegates the most relevant and practical experience. It will be held at Morplan’s showroom in Birmingham, using their model shops to further enhance the exercises.

Your tutor will be Kat Maclennan – The Charity Retail Merchandiser. Kat’s experience working in the charity and mainstream sectors is second to none

Feedback from previous VM courses:

“Although I have done visual merchandising for many years I have still learned new things in this training”

“Great course covering a wide range of aspects of visual merchandising, lovely to see different ideas which have given me some inspiration and thoughts for my shop”

“I really enjoyed this course, it was very well presented. It was the perfect refresher for me as an experienced manager. It has given me more ideas.”

Session Details:

Date: Wednesday 26th April 2023