How to run a successful Christmas card operation

We ran this webinar in October 2021. The recording is available to purchase here as a course for just £30 plus VAT

Christmas cards continue to be an important element to many charities’ fundraising income. Getting the right range and having a successful selling strategy – whether online, in store or via third parties is vital to make the best return.

This live webinar helps you navigate through the whole process, from choosing a supplier to increasing sales and everything in between.

Learning outcomes for the session:

  • Understanding the benefits of a Christmas card operation
  • Knowing where to find a supplier that suits your needs
  • Understanding the key elements of running a mail order operation, including promotion, selling platforms and fulfilment
  • Having an overview of best practice and what success looks like
  • Knowing the best way to make the most of selling through your shops

Webinar Details:

  • Webinar Length: 1.5 hours
  • Tutors: Vicki Burnett and Mark Adkin & Catherine Colombi of Elle Publishing
Category:

More about your tutors

Vicki has been working in charity retail for over 30 years. She has managed Christmas card operations locally and nationally, working with a range of suppliers and selling via shops and online. She has experience of managing fulfilment via in-house volunteer and staff run operations as well as through third party fulfilment companies.

Vicki is a co-founder and director of The Charity Retail Academy

Mark Adkin has worked with charities and Christmas cards for over 25 years. A friendly and familiar face to many in the sector, Mark has been the Charity Account Manager with Elle Publishing for the last 3 years. What he doesn't know about Christmas cards isn't worth knowing!

Catherine Colombi is National Accounts Manager at Elle Media Group and has had a long career working in the greeting card industry with a specialism in the art and design side of the business.

 

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