Christmas Visual Merchandising – practical, inspirational tips & ideas for making a magical & profitable Christmas

We held this webinar in October 2021 – a recording of the session is available to purchase here

Learning outcomes for the session:

  • Practical hints and tips on merchandising methods for Christmas ranges
  • Understanding how to use your space well
  • Ideas for stunning window and instore themes

Webinar Details:

  • Webinar Length: 1.5 hours
  • Tutor: Kat Maclennan
  • Cost:  £30 plus VAT per head for a recording of the session

Featured picture: Snow Queen window from St Vincent de Paul Ireland

Category:

Christmas in charity shops is always a special and exciting time.

But do you know how to really make an impact to ensure all your party outfits, decorations, gifts and seasonal items make as much money as possible for your charity?

It's important to plan how your shop will be merchandised so you maximise sales.

In this 90 minute session Kat will take you through the key areas to focus on and provide visual merchandising tips and ideas to create exciting festive displays.

This inspiring and creative yet practical webinar will include:

Planning

  • Saving product for Christmas
  • Events
  • Importance of promoting a sustainability message
  • Layout planning

Windows

  • How create impactful stories such as a Christmas table,  Christmas party or Cosy Christmas
  • Christmas theme ideas, props & backdrops
  • Christmas trees
  • Window decals
  • Using pieces of furniture
  • The importance of lights at Christmas

Christmas Cards

  • Where to position in store
  • How to merchandise
  • Linking online sales with your shop
  • Tips on fixtures/fittings to use

Product Stories

  • The importance of a lead in fixture at front of the store
  • Gifting (new donations)
  • Gifting (secret Santa/teachers gifts)
  • Party outfits and accessories (women, men & kids)
  • Cold weather product (coats, knitwear, scarves, hats, gloves)
  • Decorations

Webinar Details:

  • Webinar Length: 1.5 hours
  • Tutor: Kat Maclennan
  • Cost:  £30 plus VAT per head  for a recording of the session

Featured picture: Snow Queen window from St Vincent's shop

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