Marketing is such an important part of retail – and yet many of us have never been shown the principles and techniques needed to make it a success. This course is a brilliant introduction to marketing theory and practice for charity retailers – developed and delivered by a experienced charity retail marketeer.
What to expect from this course
- Video lectures from the course tutor.
- Multiple useful resources.
- A final quiz to check learning.
- If successful, you’ll be given a certificate.
- A basic understanding of marketing theory & how to apply it
- Understanding the importance of insight and customer orientation
- Being equipped with the practical tools to develop your own marketing 4Ps plan