New version available now. Updated May 2026.
Summary: Social media is an essential tool for engaging charity shop customers and supporters. Learn how to manage and grow your social media so that it engages more people and generates more sales.
Tutor: Hannah Weet
Course Length: 90 minutes
What to expect from this course
- Multiple video lectures.
- Multiple useful resources.
- A final quiz to check learning.
- If successful, you’ll be given a certificate.
Learning Outcomes
By the end of this online course, you will be able to:
- Understand what great social media looks like for charity retail
- Have a clear strategy for your shop or organisation
- Know how to create and manage content confidently
- Be able to measure your impact and plan ahead
- Understand your responsibilities around governance and safeguarding
- Leave with a person action plan ready to put into practice
Cost: £38 plus VAT per head
Course Content
Introduction
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Lesson 1 – Why your shop needs to be online
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Lesson 2 – Choosing your account structure
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Lesson 3 – Choosing your platforms
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Lesson 4 – Understanding your audience
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Lesson 5 – Charity shops doing it right
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Lesson 6 – Creating content that connects
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Lesson 7 – Social Media and selling
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Lesson 8 – Making social media a team effort
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Lesson 9 – Managing your accounts responsibly
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Lesson 10 – Measure, learn and keep going
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Feedback
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Social Media Quiz
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